Name: Taksh Media
Address: Add your office address from Admin → Settings, IN
Telephone: +91 00000 00000

Formats

Hoarding: The Indian term for a large-format printed billboard. Mounted on a wall, a rooftop or its own frame.
Unipole: A board carried on a single steel pole, well above traffic. Standard on highways because nothing at ground level can block it.
Gantry: A structure that spans the carriageway, carrying a board over the traffic beneath it.
Trivision: A board whose face is built from rotating triangular slats, so one structure shows three creatives in turn.
DOOH: Digital Out Of Home. Advertising on screens rather than printed media, sold by time slot instead of by month.
Pole kiosk: Small double-sided panels mounted on street-light poles, usually bought in runs along a road.
Transit media: Advertising on vehicles — buses, autos, cabs — that travels through the city rather than waiting for it.
Cut-out: A three-dimensional element built out past the edge of the board so the creative breaks the rectangle.

Lighting

Front-lit: Floodlights mounted in front of the board, shining onto the face. The most common roadside lighting.
Back-lit: Light sits behind a translucent flex and glows through it. Even, premium, and more expensive to build.
Halogen: Older tungsten-halogen lamp housings. Warmer light, much higher power draw, being replaced with LED across the industry.
Non-lit: No lighting. Priced lower and perfectly sound on routes that are busiest in daylight.

Flex: The coated PVC fabric a board is printed on. Sold by GSM — higher GSM holds tension longer and tears less.
GSM: Grams per square metre. The weight of the flex. 380–440 for front-lit, 450–510 for back-lit.
Star flex: A lighter, cheaper flex used for short cycles and events.
Vinyl: Self-adhesive film for signage, glass and vehicles. Measured in microns.
ACP: Aluminium Composite Panel. The rigid sheet most modern shop-front fascias are built from.

Impressions: The number of people estimated to pass a site in a day. An estimate from traffic and footfall counts, not a headcount.
Dwell time: How long an average viewer can see the board. A signal approach has high dwell time; a fast open road has very little.
Reach: The share of a target audience that sees the campaign at least once.
Frequency: How many times the average person sees it. Outdoor sells frequency more cheaply than almost any other medium.
Loop: On a digital screen, the full cycle of advertisers before yours plays again. An 80-second loop means roughly 45 plays an hour.
Dayparting: Scheduling different creative by time of day. Only possible on digital media.

Media owner: The company that owns the structure and holds the site licence. We are one. Most of the market are not.
Aggregator: A reseller who books other people's inventory. Convenient, but cannot control condition, availability or the final price.
Cycle: The standard booking period — in India, one calendar month.
Media plan: The costed list of sites for a campaign: which boards, what size, what dates, what it comes to.
Rate card: The published monthly rate for each site before any negotiation or package discount.
Proof of display: A geotagged photograph of your creative actually up on the board. Ask for it. Most of the market cannot produce one.
Site code: The unique reference for one physical board. Always quote it — two sites on the same road can be very different buys.