Digital LED (DOOH)
Digital screens running on a shared loop, with slots you can buy by the day. Your creative can change by time of day without a reprint and without touching the site.
- Short bursts — sales, launches, match days
- Small budgets that cannot fund a full month of flex
- Campaigns that need different creative morning and evening
Illumination
Pricing
Quoted per site
A single starting price would be wrong for most sites in this format. Tell us the city and we send the real rate for each available board — usually the same day.
Get the rate| Size | Area / type | Typical use |
|---|---|---|
| Loop duration | 80 seconds | Shared across advertisers on the screen |
| Slot length | 10 seconds | Standard slot; 20s available on request |
| Slots per hour | 45 | At one slot per loop |
| Pixel pitch | P4 – P10 | Finer pitch on close-viewing indoor screens |
Content specification
- File formats
- MP4 (H.264) for video, JPG or PNG for static. No audio — screens run silent.
- Resolution
- Supplied per screen at artwork approval. Always design to the exact pixel size, never scale up.
- Duration
- 10 seconds. Anything longer gets cut to the slot, so end on the logo, not after it.
- Safe area
- Keep text 5% in from every edge — screen bezels vary by site.
Dayparting
- Morning (7–11)
- Commuter traffic. Works for services, cafés, fuel and news.
- Midday (11–5)
- Shoppers and office movement. Retail, food, education.
- Evening (5–11)
- The heaviest window on almost every screen we run. Priced accordingly.
On an 80-second loop, roughly 45 times an hour — about 700 plays across a 16-hour day, per screen.
Yes, 10 seconds, silent. Screens never play audio, so the creative has to work without it.
Yes. Send the new file and it goes up the same day at no extra cost.
Per day, yes — which is why the Starter pack is digital. Per month of continuous presence, a printed board is usually better value.
